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Porn Company Perfect 10 Sues Tumblr

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Have you ever wondered how sites like Tumblr get away with displaying copyrighted images? Now, we might shed some light on this issue. Now one of the Internet’s biggest players in the porn industry is going after Tumblr for copyright infringement.

Adult publisher Perfect 10 is suing microblogging service and social network Tumblr for $5 million for “rampant and unremedied uploading, display and distribution of Perfect 10′s copyrighted photographs.”

In the official complaint, Perfect 10 states that Tumblr’s reblogging function allows “subscribers to copy and distribute infringing content at the touch of a button.”

The official complaint also states Perfect 10 sent former Tumblr president John Maloney six Digital Millennium Copyright Act (DMCA) email notices to take down the over 200 images. As of the date of the complaint filing, Tumblr had removed “at most only a handful.”

This move is a direct attack against Tumblr’s biggest defense against infringement laws, “safe harbor laws,” which states that users — not hosts such as Tumblr — are responsible for copyright violations.

According to the Perfect 10, “Tumblr should be held liable for its failure to abide by its obligations under the DMCA and for willfully ignoring the widespread and uncontrolled copyright infringement pervading its website.”

In light of the controversy regarding the Stop Online Piracy Act (SOPA), some have argued that it was just a matter of time that Tumblr be held liable for copyright violations.

Tumblr is not the only website that Perfect 10 has blacklisted. In the past, the company has also sued several companies for the alleged misuse of its images, including Google, Microsoft and Amazon.

In the event that Perfect 10 wins this lawsuit against Tumblr, it could have a ripple effect with other sites. With its “re-pinning,” function Pinterest, for example, might be left susceptible to a copyright lawsuit.

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Discussion

  1. MARC ANTHONY  May 17, 2012

    Perfect 10 is well known for filing copyright infringement lawsuits against online services that display Perfect 10′s adult photos without permission. It could have a far reaching impact on this popular social media site, Tumblr. Perfect10 has a long history of doing this. Perfect 10 previously tried to sue Google, but didn’t bring fruitful result.

  2. Matthew  May 17, 2012

    Norm Zada, Perfect 10 President, claims the company has sent 6 detailed take down requests to Tumblr but did not receive any response. Tumblr is one of the web’s hottest social sites while Perfect 10 has a long history of fighting in court to control its images.

  3. JenniferSXSW  May 18, 2012

    I would think with a social network like this, that it’s the users at fault, not the free service they are using. I guess Perfect 10 thinks it will squeeze more juice out of Tumblr than it will some of its users.

    • Samira  March 26, 2013

      If you are doing this for a hobby I would definitely go with Google blggoer.com. They are really great and later on you can export the whole blog into a serious website later.I do not like the free blog at WordPress.com as they have restrictions on what content you can put on there. They are very strict on advertising and other stuff.If you want to make a blogging business, for example building websites to earn money online, I would suggest you buy Web hosting and install WordPress. This is not the same as the free WordPress I mentioned above as you can do what ever you want with it.I teach people how to build their own WordPress website and make money online from it. Years ago I started out doing this as a hobby so you never know what will happen.

  4. Dianne  May 22, 2012

    Yes- it sounds like they are just sue happy and hoping one of their suing attempts will stick and get them lots of money. I would think there’d be more than enough money in porn without having to resort to tactics like these.

    • admin  May 25, 2012

      They surely do. Well, let’s just wait for the outcome of this suing issue.

  5. Fantasim  May 30, 2012

    Getting kind of sickening how sue-happy some people get. Then other people see them get rich and repeat that behavior and so on.

    • admin  May 31, 2012

      That’s true. And even on the littlest of things.

  6. Brody  May 31, 2012

    Oh jeez. The judge must be rolling his eyes at this point.

    • admin  June 8, 2012

      I bet he facepalmed after reading what the case was all about. :D

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